Software that understands what is actually on the plate.

Diet-related conditions are climbing fast across Nigeria, and the tools people reach for were built somewhere else. Open any major calorie tracker, search for a dish that half the country eats every week, and you will find a guess or a blank.

So people log “rice” for jollof, leave the soup out entirely, and conclude within a fortnight that tracking is not for them. The behaviour was never the problem. The software simply did not recognise the food.

Morfit starts at that gap: a camera that reads a real plate, a food database built for this market, and pricing and payments that work the way money actually moves here.